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NBC to Stream Super Bowl Live

Published by: Dave Simmons on 20th Jan 2015 | View all blogs by Dave Simmons
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NBC to Stream Super Bowl Live
 
NBC Universal announced on Tuesday it will offer eleven hours of streaming video for free on Superbowl Sunday, including the big game.  According to a press release, coverage will include pre-game, the halftime show and even an episode of “The Blacklist” after the game.  The free coverage will be accessible on PCs and tablets, but not on smartphones, because the NFL has an agreement in place with Verizon Wireless for exclusive access to streaming video of NFL games.  The free content will be available on NBC.com or via the NBC Sports Live Extra app for tablets, and there will also be links to the live stream posted on SuperBowl.com and NFL.com.  The broadcast will begin at noon eastern time on Superbowl Sunday, February 1st, and run until 10 PM.
 
According to a spokesman for NBC, the free-of-charge streaming event will be used to promote the network's TV Everywhere streaming service.  Execs chose the Super Bowl because it is routinely the most-watched television program in a given year.  Those watching via the live stream will see some of the ads shown to television viewers, but will also see some exclusive commercials advertising the TV Everywhere service.  Live-streaming a Super Bowl is not new to NBC, who became the first to do so just three years ago.  This will be the first year, however, that a Superbowl halftime show is streamed on the Web when Katy Perry hits the stage, accompanied by Lenny Kravitz.

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