YouTube Launched Ad-Skipping Button

Published by: dallaseste on 2nd Dec 2010 | View all blogs by dallaseste
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YouTube Launched Ad-Skipping Button

YouTube officially launched its new TrueView as format on Thursday, which will allow visitors to skip advertisements they do not wish to view, after the ads' first five second, anyway.

Visitors to the Web's top video clip destination will now be able to look for a countdown button that will let them skip a pre-clip advertisement after its first five seconds.  In some cases, users will even be able to select which ad they want to see out of three options.  The company has been experimenting with the concept of letting users skip ads since June.

The other feature, which allows users to select from three different ads, is similar to one offered by Hulu.com, where longer videos have typically had a stronger presence than on YouTube.  The new YouTube features have so far drawn positive reaction from advertisers, who say that TruView is a cost-effective advertising option that allows them to better target an audience.  Advertisers like the fact that they only pay for the ads when viewers watch the whole clip.

TrueView has not been implemented site-wide as yet, and is only available for advertisers with managed accounts.  Those advertisers are given the option of using the TrueView feature or they can still advertise via the un-skippable platform.  YouTube, meanwhile, says it's developing even more options for advertisers to control their ads on the site.

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