Wal-Mart Moves Toward Healthier Foods

Published by: Kelly Curtis on 20th Jan 2011 | View all blogs by Kelly Curtis
Wal-Mart Moves Toward Healthier Foods

The world's number one retailer, Wal-Mart, announced on Thursday it is joining in First Lady Michelle Obama's anti-obesity campaign by stocking its stores with healthier foods.  The company said it will reduce salt content by 25 percent and sugar content by 10 percent in its generic brands by 2015, and will also discontinue all remaining products with industrially produces trans fats and partially hydrogenated oils.

Wal-Mart CEO for US stores, Bill Simon, made the announcement at an event promoting Mrs. Obama's campaign Thursday in Washington.  “No family should have to choose between food that is healthier for them and food they can afford,” he said.  With a reported 140 million customer visits per week, Simon said Wal-Mart is “s uniquely positioned to make a difference” by making healthy foods more affordable.

The First Lady, meanwhile, called Wal-mart's plan a victory for families who want to eat healthier without blowing their budgets.  Simon also said that the store plans on reducing prices on fresh fruit and vegetables to save health-conscious Americans about $1 billion a year.

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