Viacom, DirecTV Reach Agreement
Viacom, DirecTV Reach Agreement
Viacom and DirecTV reached a deal on Friday that is sure to have DirecTV's 20 million customers celebrating the return of favorite channels like Comedy Central, MTV, VH1 and dozens of others. The two sides did not issue details on the deal reached, but a source close to the discussions said that he believes Viacom got a sizable increase in per subscriber fees. The expired seven year deal between the two companies saw the satellite provider paying about $2.25 per subscriber to carry Viacom's stable of channels. Viacom wanted the leading satellite television provider to pay closer to the $3.00 per customer average paid by other cable and satellite providers.
According to the source, DirecTV will likely pay $2.80 per subscriber under the terms of the new deal. Both companies issued statements lauding the deal, and expressing pleasure at the opportunity to bring back Viacom's stations back to DirecTV customers. The negotiating phase had been quite heated, with both sides taking shots at each other throughout, as each updated the websites they had been using to attack each other to simply display the press release about the agreement.
Viacom and DirecTV reached a deal on Friday that is sure to have DirecTV's 20 million customers celebrating the return of favorite channels like Comedy Central, MTV, VH1 and dozens of others. The two sides did not issue details on the deal reached, but a source close to the discussions said that he believes Viacom got a sizable increase in per subscriber fees. The expired seven year deal between the two companies saw the satellite provider paying about $2.25 per subscriber to carry Viacom's stable of channels. Viacom wanted the leading satellite television provider to pay closer to the $3.00 per customer average paid by other cable and satellite providers.
According to the source, DirecTV will likely pay $2.80 per subscriber under the terms of the new deal. Both companies issued statements lauding the deal, and expressing pleasure at the opportunity to bring back Viacom's stations back to DirecTV customers. The negotiating phase had been quite heated, with both sides taking shots at each other throughout, as each updated the websites they had been using to attack each other to simply display the press release about the agreement.
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