Taco Bell Beef Lawsuit Dropped

Published by: Dave Simmons on 19th Apr 2011 | View all blogs by Dave Simmons
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Taco Bell Beef Lawsuit Dropped

Taco Bell announced on Tuesday that the class action lawsuit brought against it concerning the content in its taco meat filling has been dropped.  As the company has maintained all along, it said, the allegations made in the lawsuit and in public forums concerning its seasoned beef, food quality, and advertising were 100 percent wrong.  The company says it did not pay out any money to settle the claims and it is not making any changes to its products or advertising.

“This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising,” said Taco Bell CEO Greg Creed.  “We are extremely proud of our food quality. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand. We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed so we may put the matter behind us and fully concentrate on serving our customers.”

The nation's leading Mexican-style fast food chain, Taco Bell is a subsidiary of Yum! Brands Inc.  The company serves tacos, burritos, quesadillas, and a number of items unique to Taco Bell.  Taco Bell feeds more than 36.8 million consumers a week, on average in almost 5,6000 restaurants across the nation.

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