Recap of Google Buying Spree

Published by: Frank Galvano on 20th Dec 2010 | View all blogs by Frank Galvano
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Recap of Google Buying Spree

Google Chief Executive Eric Schmidt and a number of the company's senior managers decided in August 2009 to change their policies, kicking off the most aggressive buying spree in the Internet search giant's history.  Since then, the company has struck a series of deals resulting in an ever-expanding ring of Internet businesses around their core search unit.  The Mountain View, California-based company has spent well over $2 billion acquiring small startups as well as larger established businesses at a pace of more than two per month since then, racking up a total of at least 32 publicly announced acquisitions during that time.

Among the company's more notable purchases, a $750 million purchase of the mobile advertising company AdMob, a $700 million deal to pick up the airline fare search company ITA Software, and social networking and gaming companies like Slide.com, Jambool, and SocialDeck.  Google has even acquired a pair of smaller rival search companies, Aardvark and Like.com.

The deals underscore the company's efforts to expand into markets where it currently has little or no presence, including online music, gaming, and travel.  Not all of the deals have gone smoothly, however.  The ITA deal is receiving extensive scrutiny from federal antitrust regulators, and the company's recent attempted acquisition of the social discount website, Groupon, was declined.  The reported $6 billion offer would have made the Groupon acquisition Google's biggest ever.

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