Netflix Rebranding Mail Order DVD Service
Netflix Rebranding Mail Order DVD
Service
Netflix announced this weekend it is rebranding its mail order DVD service and will begin offering video games through the service, as well. The familiar red envelopes will keep on coming for customers of the 12 year-old service, but the envelopes will now read Qwikster, rather than Netflix, and a whole new website is being created for customers of the by-mail service. After the separation, customers wishing to receive DVDs through the mail and stream live content will have to maintain two separate accounts, and manage those accounts using login information on two websites, Netflix.com and Qwikster.com
The company says that customers will have the opportunity to port their reviews and preferences from Netflix to the new website, but afterward will have to maintain two separate accounts, searching for and rating movies for suggestive purposes on the two sites independently of one another. The Qwikster.com website currently displays a message saying it is “launching soon.” Requests for more info from Netflix officials failed to yield a projected timeline for the actual split.
Netflix announced this weekend it is rebranding its mail order DVD service and will begin offering video games through the service, as well. The familiar red envelopes will keep on coming for customers of the 12 year-old service, but the envelopes will now read Qwikster, rather than Netflix, and a whole new website is being created for customers of the by-mail service. After the separation, customers wishing to receive DVDs through the mail and stream live content will have to maintain two separate accounts, and manage those accounts using login information on two websites, Netflix.com and Qwikster.com
The company says that customers will have the opportunity to port their reviews and preferences from Netflix to the new website, but afterward will have to maintain two separate accounts, searching for and rating movies for suggestive purposes on the two sites independently of one another. The Qwikster.com website currently displays a message saying it is “launching soon.” Requests for more info from Netflix officials failed to yield a projected timeline for the actual split.
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