IBM Acquires Weather Channel Digital Assets

Published by: Kelly Curtis on 28th Oct 2015 | View all blogs by Kelly Curtis

IBM Acquires Weather Channel Digital Assets

IBM announced Wednesday that it has agreed to purchase several digital assets from Weather Company, the organization that runs the Weather Channel and Weather Underground. The purchase includes the Weather Underground app and website, as well as the Weather Channel app and website, but does not include the Weather Channel television network. As part of the deal, Weather Channel staff will license weather forecasts and anayltics from IBM under a long-term contract. The sales price for the digital assets was not disclosed.

IBM's leadership has been seeking to improve IBM's offerings in the cloud and data analytics space, marking a core strategic shift for the company. The shift is largely driven by the company's falling stock prices and diminishing revenue. The Weather Co. purchase will help bolster IBM's Watson division, which analyzes massive amounts of data for a variety of purposes. Earlier this year, the company shelled out a staggering $1 billion for Merge Healthcare, bringing medical imaging technology and data to the Watson division's Health Cloud unit.

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