The Huffington Post announced on Thursday it has enjoyed a 47 percent increase in unique monthly visits since its acquisition by AOL, to 36.2 million. The company also talked about its new venture, The Huffington Post Streaming Network, which is aiming to take down CNN and Fox News in the highly competitive cable news industry. The network will stream news content live on for 12 hours a day when it launches.
HuffPo announced it had brought on 170 new editors and reporters since being acquired by AOL, in addition to a staggering 9,9984 bloggers. The news organization has also enjoyed some success with its new category-specific subsidiaries, such as HuffPost Green and HuffPost Gay Voices, which are dominating their categories in terms of unique monthly visitors.
The Huffington Post Streaming Network, known as HPSN for short, is being described by company officials as a “never-ending talk show” designed to “mirror the Internet experience.” HuffPo's founding editor Roy Sekoff indicated in a recent interview that 100 HuffPo employees out of the company's LA and New york offices will work on the project, which is scheduled to launch next quarter. The company also aims to expand the service to 16 hours a day of live streaming next year.