Groupon announced this week it has agreed to a partnership with Foursquare to offer its daily deals through Foursquare's mobile application, giving Groupon yet another way to sell its popular daily discount offers. Foursquare is a mobile locations-based social platform that allows users to “check in” with local restaurants and other businesses with their smartphones and share their whereabouts with friends.
Based in New York, Foursquare has about 10 million members around the world and recently began expanding into the market of loyalty programs and rewards. “Foursquare's goal is to help people connect in the real world, discover new places, and save money through Specials and Deals,” the company said in a statement. “We're excited that Groupon's daily deals and real-time deals will now be included in our Deals platform.”
Earlier this month, Foursquare announced agreements with five deal providers for its Specials platform, including Groupon competitors LivingSocial and BuyWithMe. With the Groupon deal in place, it will be the only provider of real-time deals on the Foursquare application. These deals are offered to users based on their location, and consumers are given a shorter purchase window to encourage spontaneity.
The partnership with Foursquare represents an expansion of Groupon Now, a real-time deal service which was launched in May. The service is currently available in 25 markets, offering select deals in real time to consumers based on their location. Unlike the company's traditional deals, which are available for 24 hours, Groupon Now deals are available for just a few hours and do not have a tipping point.