Internet powerhouse Google announced on Monday it has agreed to acquire Frommer's, a brand of travel guide books, for an undisclosed amount. John Wiley & Sons, who agreed to sell the Frommer's brand, revealed back in March that it was seeking a buyer for the business in an effort to re-focus the company's efforts. As for Google, the purchase is part of a broader effort to strengthen its local search offerings. The Mountain View, California search giant also acquired Zagat's about a year ago and launched Google Flight Search about five days later.
In a statement, Google revealed that it is working towards being able to provide reviews for “every relevant place in the world, noting that the Frommer's staff will be a “great addition to the Zagat team.” At 205 years old, Wiley & Sons is one of the oldest companies in the US, and is still trying to move several other publishing units, including Webster's New World Disctionary and Bible CliffNotes. The company said that it will use the proceeds from the Frommer's sale to strengthen the publishing businesses it plans on keeping, including its professional, scientific and education publishing arms.