Facebook Shutting Down Deals Service

Published by: Kelly Curtis on 30th Aug 2011 | View all blogs by Kelly Curtis
facebook-logo.jpg
Facebook Shutting Down Deals Service

Facebook announced Tuesday it is shutting down its four month-old experiment into the daily deals market.  Launched in April, Facebook Deals was designed to compete with Groupon, the unquestioned leader in the segment.  The social networking giant initially launched the service in San Francisco, Dallas, Austin, Atlanta and San Diego, but quickly expanded the service into other markets.

With more than 750 million registered users around the world, Facebook assumed it had the perfect audience for a successful Groupon competitor.  But as competition in the space has grown, many analysts are questioning whether daily deals can be lucrative given Groupon's questionable financial statements as it draws closer to launching an IPO.

Facebook, meanwhile, asserts that it will continue to work on a way to utilize its popularity to drive consumers to local businesses.  “We think there is a lot of power in a social approach to driving people into local businesses," Facebook said in its statement. "We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

Comments

0 Comments

     
Please login or sign up to post on this network.
Click here to sign up now.

Latest DT's

  • View DT's
    Here's a great bio that Full in Bloom did for the band Possessedhttp://fullinbloommusic.com/biography-possessed.html View DT's
    3 years ago by Geno
  • View DT's
    Rated: PG-13 In Theaters: January 24th Director: Stuart Beattie Starring: Aaron Eckhart, Bill Nighy, Yvonne ... View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: PG-13 In Theaters: January 10th Director: Renny Harlin Starring: Kellan Lutz, Gaia Weiss, Scott Adkins View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: R In Theaters: December 4th Director: Scott Cooper Starring: Christian Bale, Casey Affleck, Zoe Saldana, Sam ... View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: PG-13 In Theaters: December 13th Director: Peter Jackson Starring: Ian McKellen, Martin Freeman, Richard ... View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: R In Theaters: January 3rd Director: Gregory Plotkin Starring: Andrew Jacobs, Jorge Diaz, Gabrielle Walsh View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: TBD In Theaters: February 7th Director: George Clooney Starring: George Clooney, Matt Damon, Bill Murray, Cate ... View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: PG-13 In Theaters: January 17th Director: Tim Story Starring: Ice Cube, Kevin Hart, John Leguizamo, Bruce ... View DT's
    3 years ago by dallaseste
  • View DT's
    Rated: R In Theaters: January 17th Directors: Matt Bettinelli-Olpin, Tyler Gillett Starring: Allison Miller, Zach ... View DT's
    3 years ago by dallaseste

Top Authors

Subscribe