Did Metallica Cheat? ‘Hardwired…To Self-Destruct’ Goes Platinum

Published by: Dave Simmons on 19th Apr 2017 | View all blogs by Dave Simmons

Did Metallica just manipulate their latest release, Hardwired…To Self-Destruct, to platinum status?…in this day and age?…was it magic?…most likely it was the direct result of a master marketing plan…maybe even a blueprint for certification.

Blueprint #1

Release a video for every song

Earlier today, countless articles acknowledging / praising Metallica’s accomplishment began to surface online, but I couldn’t help thinking that it all seemed a bit misleading.  On April 12, 2017, the album was not only certified gold (sales of 500,000 copies) but was also certified platinum (sales of 1,000,000 copies). RIAA certifications are no longer solely based on traditional album sales, but now include individual digital song sales and audio / video streams (Metallica released a video for every song on Hardwired).  Read the entire article at fullinbloom.com

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