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Spain last week became the latest nation to pass legislation aimed at charging news aggregators and search engines each time they display news content originally reported by another publisher. Known as the "Google law," the law was passed last week and goes into effect January 1st, though the law does not yet contain specifics about how much Google and other Internet search engines will be required to pay. The law was lobbied for heavily by the AEDA, a collective of Spanish news organizations, who claim that Google's news search results equates to republishing news content and costs the news outlets revenue. A similar complaint was made earlier this year by several German publishers. Google's German division responded by removing summaries and thumbnail images from search results, showing only headlines linked to the original publishers' stories. The same issue made headlines late last year in France, but legal proceedings were avoided when Google agreed to help news outlets to increase Web-related advertising revenues and fund digital publishing innovations. In response to the ruling in Spain, a Google spokesman said the company was disappointed with the decision, but will gladly assist news services in the country in any way they can. While no specifics have yet been revealed concerning how much Google and other search engines will be charged for publishing news content, those details will likely be announced in the coming weeks as the law goes into effect in just 8 weeks.
Nickerson definitely has the education and experience to identify key workforce trends. Over his 25 years as an attorney, writer and CEO, he has gained a unique insight into what makes a company successful in terms of employee relationships that result in success.
In his second book, Boomerangs, Nickerson starts off by addressing the two most important challenges facing today's worldwide workforce: global warming and global againg. He believes that the American workplace has never been more stratified as it currently is. Why? He asserts that changes must be made regarding the legal, social and cultural attitudes as well as the required actions that need to be implemented to create a healthy balance between young and older employees. This will result in valuable, commercial success.
However, Boomerangs, does more than just identify current and looming problems. In chapter ten of this small book (135 pages), he includes a simple list of ten tips for employers to consider. Those include: when to increase or downsize a workforce; and, how to include accommodations for older workers, who may need more flexibility in their schedule. And, who can train emerging leaders through mentoring and job sharing.
Nickerson, in describing Boomerangs, said that: It (the book) is revolutionary in that it addresses a necessary overhaul of our attitudes, our biases, our laws, and our workplace rules in order to re-align those things with the actual human lives that are taking place today."
Nickerson's research was included in an article, "6 Ways Your Company Can Adapt To An Aging Worforce," by Patrick Ball, associate editor of Care, Inc. Ball discusses six factors for success in today's workforce. He writes about the significance of key data from Nickerson, such as age neutrality to mentoring programs. Some points from his article are: 1. Employees must create a respectful environment for workers of all ages. 2. Taking advantage of older employees' experience and expertise is a must.
"Today's current workforce really needs to adapt to new challenges affecting businesses in all industries," Nickerson said. "My position on the relationship between young workers and older employees must be used for revenue growth and in creating a team environment. Without this, companies simply won't be as competitve.